Aug.7.08: Premier Technology Trial
MPedigree has successfully validated the concept of cellular-based drug authentication in resource deprived environments. In January 2008, mPedigree initiated a technology trial using novel mobile-based drug authentication technology in Accra, Ghana. The trial included a free SMS-based authentication service for drug patrons in the cities of Kumasi and Accra, Ghana. Being a novel service, trial survey agents were stationed to provide assistance in the authentication process when needed, while administering a client-intercept survey to gather valuable data on the awareness and prevalence of fake drugs in Ghana. Such data gathered directly from citizenry provide invaluable input in anti-counterfeit policy design, technology evolution and social marketing efforts.The following images capture sections of the two-month technology trial in Ghana:
The item-unique coded drugs are purchased at designated pharmacies.
Visual examination of primary packaging remains the most popular method of drug verfication.
When assistance is needed, trained mPedigree survey agents provide help in authenticating the products purcahsed. Any member of the general populace can authenticate drugs on 1393.
The mPedigree survey agents then administer a comprehensive client intercept survey regarding fake drugs.
Authentication is quick, easy and free.
